RESULTS

Buzztone’s comprehensive Kangaroo Jack Marketing Program accomplished the primary project goal – drive ticket sales for Kangaroo Jack at theaters nationwide.

BuzzStreet teams had phenomenal success in relating to and delivering relevant messages to the core demographic that created a call to action, sending moviegoers to theaters throughout Kangaroo Jack’s debut weekend and the days that followed. BuzzStreet teams executed Kangaroo Jack promotions at the following:

  • 67 Large-scale Live Events
  • 42 Children’s Events
  • 15 Publicity Stunts
  • 45 Boys and Girls Clubs
  • 353 Retail and Lifestyle Outlets
  • 57 Movie Theatres
  • 40 Parks and Recreational Areas
  • 44 Other Area
  • 1,198 Photographs on the upload site

The BuzzNet online campaign effectively captured the targeted online audience through the use of proprietary tools, creation of unique online gaming experiences and partnership promotions that included the customized Kangaroo Jack Buzzalong Media Player - www.catchjack.com. This tool was key to migrating the target audience to a level of "peer-to-peer" interaction and online participation that included games, activity book pages, downloads, and more:

  • 350,000 Kangaroo Jack Buzzalong Media Player ‘opens’
  • 40 Promotional partners were assembled and featured Kangaroo Jack branded creative on their websites
  • 500+ Strategic post placements on a collective of message boards to drive traffic to the Buzzalong Media Player
  • 4 Original online gaming experiences catered for elementary school age kids were created

Buzztone’s interface with all Warner Bros. Field Agencies remained a key factor in the campaign success by allowing the teams to work together to cohesively cover all events and opportunities and dovetail efforts to successfully garner increased participation by youth at regional advanced screenings and events.

In summary, Kangaroo Jack and it’s box office success is a by-product of Warner Bros. Pictures Domestic Theatrical Marketing, Warner Bros. Interactive Marketing, and Warner Bros. Picture Field Agencies all working in close harmony with Buzztone to develop plans and executions on a fast-track and highly measurable basis.