OVERVIEW

Buzztone designed, developed and delivered a strategically targeted and integrated six (6) week viral and street marketing campaign combing extensive online reach and offline push that brought true recognition and ticket-buyer interest for the theatrical release of Kangaroo Jack.

BuzzStreet field marketing teams were initiated in twelve (12) key national markets to execute all local-regional initiatives. Our BuzzNet online teams strategically and effectively communicated Kangaroo Jack messages and drove interest against the targeted youth and teen market segment.

Buzztone complemented Warner Bros. general marketing initiative to aid in Kangaroo Jack capturing a first place position at the box office in its debut weekend, taking in $17.7 million according to studio estimates.

Buzztone’s Kangaroo Jack marketing plan focused on reaching gatekeeper families with siblings ranging in age between 6-17 years. Buzztone’s lead program component elements consisted of:

  • BuzzStreet Offline Tactics:
    o BuzzStreet Field Marketing
    o Publicity Stunts

  • BuzzNet Online Tactics:
    o Buzzalong Media Player (proprietary tool)
    o Promotional Partnerships
    o Development of online gaming experience
    o Soundtrack & Grassroots Messaging Promotion