MATERIALS

Buzztone created unique, relevant and fun stylized marketing tools that spoke directly to the target audience and allowed team members to build credibility and deliver memorable and favorable impressions for Kangaroo Jack.

BuzzStreet teams strategically distributed close to 397,000 branded promotional items in order to heighten awareness and create excitement for the Kangaroo Jack theatrical release over the course of the promotion:

Activity Book

Contest Dollars

Customized 1 Sheets

Tattoos

Sunglass and Ears Sets

T-Shirts

Walk-About Costume

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  • 250,000 Activity Books
    o This 8-Page Color & Activity Book was Created and Published by Buzztone and included a special Soundtrack purchase offer from Hippo Records and Universal Music Group, fun pages of mazes, tricks, Australian trivia questions, connect the dots, and more


  • 60,000 Contest Dollar Bills
    o These oversized ‘big bucks’ drove kids to www.kangaroojack.com and the chance to "win" $50,000


  • 48,000 Customized Mini 1-sheets containing www.catchjack.com
    o Buzztone created customized 1-sheets that drove awareness for the online marketing efforts through the www.catchjack.com site


  • 24,000 Tattoos


  • 12,000 Tasty Cherry Flavored Tattoos


  • 2,400 ‘Sunglass and Ear’ sets


  • 360 T-shirts


  • 170 B-Reels For Club Distribution


  • 1 Walk-About Costume