BUZZALONG MEDIA PLAYER

BuzzNet teams created the Kangaroo Jack Buzzalong Media Player which provided movie trailers, music, contests and exclusive gaming experiences to viewers via a ‘micro-site’ that traveled across the internet via a passalong feature. BuzzNet leveraged its comprehensive database of clubs, groups, sites and communities of or relating to Kangaroo Jack and incentivized partnerships to create extended visibility opportunities for the Kangaroo Jack Buzzalong. All participating partners and sponsors were provided with Kangaroo Jack branded creative for hosting on their sites.

BuzzNet deployed our online field teams who developed an affinity research list of posting boards and saturated the web with subtle discussion threads and promotional seeding. Serving as peers to the members of the clubs, these field teams were able to penetrate some of the largest communities online.

The Kangaroo Jack Buzzalong Media Player created close to 340,000 impressions over a month-long campaign. Specific tracking information is included below:

Kangaroo Jack Media Player Impressions
Launched 21 December 2002
Placements began on 23 December 2002

Opened Player *****Unique *****Repeat *****Total
12/21 – 1/28 ______255,077 ______84,360 ___339,437

Navigations
Trailer ............................6,130
Wallpapers Clicks .............2,839
Wallpaper Downloads ........1,515
Fun Activities ....................14,528
Buy Tickets .......................657
*50,000 Giveaway ..............1341
**Screensaver ...................75

* Added January 17th
**Added January 21st